Last updated: 2 May 2012 Update History
Report Status: Archived
Report Pages: 70
Analyst: Lucia Bibolini
Publication Overview
Argentina is one of the most mature telecom markets in Latin America. This annual report provides a comprehensive overview of trends and developments in Argentina’s fixed-line, mobile, broadband, and pay TV sectors. Subjects include:
Researcher:- Lucia Bibolini
Current publication date:- May 2012 (11th Edition)
Executive Summary
While Argentina faces a number of difficulties – includinginflation, political controversies, diplomatic isolation, and declining foreign investments – the country’s economy has been expanding well above expectations.Telecom revenues were up by 21% in 2011, and they are expected to reach more than US$14 billion in 2012. In fact, compared with the rest of Latin America, Argentina has one of the most solid state-of-the-art telecom infrastructures in the region.
The government has adopted a single licence system (LicenciaÚnica), which telecom companies must obtain regardless of the services they wish to provide. Operators must list in their licence applications which services they wish to offer, but can at any time register for additional ones.All telecom providers must grant interconnection to other telecom providers.Wholesale internet is available, but local loop unbundling (LLU) has never been properly implemented and, as in the rest of the region, the broadband market suffers from lack of competition.
Argentina’s teledensity is about five percentage points higher than average for Latin America and the Caribbean, trailing only Costa Rica, Uruguay, Venezuela, and some Caribbean islands. Like other Latin American countries, Argentina shows a marked discrepancy between urban and rural areas, and fixed-to-mobile substitution has adversely affected the fixed-line market.
Besides the two incumbents - Telecom Argentina(Telecom) and Telefónica de Argentina (TASA) –there are many other fixed-line players, including about 400 cooperatives and small private companies, as well ascable TV operators such as GrupoClarín that offer triple play solutions. Yet, despite the large number of operators, there is scant competition in the local telephony sector; TASA and Telecom own respectively 48% and 44% of the country’s fixed lines in service. The long distance market, on the other hand, is highly competitive.
Argentina’sfixed broadband services are among the most advanced in Latin America, with some of the fastest and least expensive plans in the region. At around 12%, penetration is high for Latin America, though low compared with the rest of the world. The main technologies are ADSL and cable modem. Fixed wireless and satellite broadband account for about 1% of the market, while FttH is just starting. Broadband demand is expected to continue rising, particularly in areas outside of Buenos Aires.
The market for fixed broadband is divided between TASA (with ADSL services branded Speedy), Telecom (with ADSL services branded Arnet), and GrupoClarín (with cable modem services branded FiberTel). These three operators control over 97% of the market.
A national connectivity plan, dubbed ‘Argentina Conectada’, involves the deployment of broadband services and free-to-air digital TV to underserved parts of the country. The plan, launched by the government in October 2010, is to be implemented over five years. State-owned satellite company Arsat is responsible for the project.
The country’s pay television market is the most mature in Latin America. In fact, Argentina is a world leader in terms of pay TV penetration, with about three homes out of four subscribing to pay TV services. Pay TV households are evenly distributed, with penetration in the major cities only slightly higher than in the rest of the country.
Argentina is one of the most dynamic mobile markets and the third largest in Latin America, after Brazil and Mexico. Mobile penetration looks set to reach approximately 144% by end-2012, with the number of subscribers increasing by 6% annually. Many Argentineans own multiple SIM cards, some having different phones for work and personal calls, some having a phone for each mobile company to take advantage of special offers, and some requiring an additional SIM card for mobile broadband.
Prepaid cards have made mobile phones accessible to a far greater section of the population. More than 70% of mobile accounts are prepaid, but the postpaid share is slowly starting to rise. With such a large proportion of prepaid subscribers, mobile Average Revenue per User (ARPU) is less than half that found in the USA and Europe. And yet, at approximately US$13 per month, Argentina’s mobile ARPU is slightly above average for Latin America and on a par with Brazil, though trailing behind Chile and Uruguay. Since 2008, Argentina’s mobile ARPU has been gradually increasing, primarily driven by escalating mobile data revenues.
Three mobile companies compete neck-and-neck, each one controlling about one third of the country’s mobile market. AméricaMóvil’s Claro is the market leader, followed by Telecom Personal (the mobile unit of Telecom Argentina, controlled by Telecom Italia). Telefónica’s Movistar is in third place. Nextel has but a small 3% market share, and Fecosur, an association of fixed-line telecom cooperatives, offers Mobile Virtual Network Operator (MVNO) services branded Nuestro.
Market Highlights
Argentina fixed-line, broadband, and mobile statistics – 2010 - 2012
Sector |
2010 |
2011 |
2012 (e) |
Fixed-lines in service |
|||
Total subscribers (million) |
9.37 |
9.44 |
9.54 |
Penetration rate |
23.1% |
23.1% |
23.1% |
Annual growth |
2.3% |
0.8% |
1.0% |
Broadband 1 |
|||
Total subscribers (million) |
4.07 |
4.58 |
4.97 |
Penetration rate |
10.0% |
11.2% |
12.0% |
Annual growth |
15% |
13% |
9% |
Mobile telephony subscribers |
|||
Total subscribers (million) |
51.86 |
55.60 |
58.90 |
Penetration rate |
128% |
136% |
144% |
Annual growth |
7% |
7% |
6% |
(Source: BuddeComm based on industry data)
Note1: broadband stats for 2011 are also an estimate
For those needing an objective and high-level strategic analysis on Argentina, this report is essential reading and gives further information on:
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