Last updated: 24 Jun 2013 Update History
Report Status: Archived
Report Pages: 76
Analyst: Henry Lancaster
Publication Overview
This report provides a comprehensive overview of trends and developments in Poland’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:
Key developments:
Ministry of Administration and Digitalisation created to oversee telecom sector development; Telecommunications Act amended; TK Telekom and Exatel put up for sale; theft of telecom equipment and cabling escalates; Orange Poland revenue decline prompts outsourcing and disposal strategy; Orange Poland begin fibre network build; Liberty Global sells Aster network to Netia; UPC trials 250Mb/s cable service; Orange Poland fined for anti-competitive practices in the broadband market; Toya deploys 1Gb/s FttH network; Netia and Orange Poland head fibre-based consortia to extend broadband nationally; Milmex set to launch WiMAX in the 3.5GHz band; bundled services taken by 2.6 million customers; 75% of cable association PIKE subscribers receive digital TV; Orange Poland sells EmiTel for PLN1.7 billion; National Broadcasting Council awards licences for the final four channels on the first multiplex; Cyfra+ merges with digital TV platform ITI Neovision; Multimedia Polska cancels proposed sale; incumbent predicts phase-out of single-play fixed-line telephony by 2015; ASO nears completion; TVP begins DVB-T2 trial; Polkomtel sold for €4.56 billion; SMS use continues solid growth; T-Mobile/Orange Poland joint venture, approved; Cyfrowy Polsat launches LTE; Orange expands mobile wallet offering; regulator signs 800MHz usage agreement with Ukraine; Visa Europe trials m-payment system; Polkomtel launches LTE; regulator eases cuts in MTR in exchange for network investment; operators secure 1800MHz spectrum at auction, Tele2 Polska launches as an MVNO; regulator’s 2011 market data report; telcos’ operating and financial data to Q1 2013; market developments into mid-2013.
Companies covered in this report include:
Telekomunikacja Polska (Orange Poland), Netia, Telefonia Dialog, GTS Energis, Exatel, Telekomunikacja Kolejowa, UPC Polska, Vectra, Multimedia Polska, Aster, Cyfra+, Cyfrowy Polsat, N/TNK, TVP, CenterNet, Polkomtel, T-Mobile, P4/Play, PTK Centertel, Mobyland.
Researcher:- Henry Lancaster
Current publication date:- June 2013 (12th Edition)
Executive Summary
BuddeComm’s annual publication, Poland - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media sectors of one of Eastern Europe’s largest markets. The report includes the regulator’s 2011 market data report and updates to mid-2012, telcos’ operating and financial data to Q1 2013, market developments to mid-2013.
Economic background
Having joined the EU in 2004, Poland subsequently enjoyed several years of rapid economic growth. Like many of its neighbours, the country was deeply affected by the global financial turmoil through declining demand for its exports, a slowdown of credit activity, and lower foreign direct investment inflows. Nevertheless, GDP grew by about 4.5% in 2011, year-on-year, and an estimated 2.4% in 2012. This represents a better economic performance than has been seen in many other regional economies, a factor which has contributed to the return since 2011 of many skilled workers who had moved to countries such as the UK for employment.
Telecom market overview
The economic slowdown and subsequent recovery has been reflected in the overall telecoms market, which has showed a steady though small increase year-on-year since 2009. Overall investment undertaken by telcos also recovered quickly. Revenue was expected to continue to increase in 2013, largely on the back of the mobile and broadband sectors which will compensate for falling fixed-line voice telephony revenue. Important continuing trends include the weakening fixed-line voice market, fixed-to-mobile substitution and the consequent growth in mobile data use, the popularity of bundled services, the further growth in the number of broadband subscribers, and greater competition in the mobile market resulting from the emergence of more MVNOs. The lack of progress by altnets seen during the first years of market liberalisation contributed to market consolidation among the major players. Though this has stymied competition, ongoing action by the regulator has improved market conditions, particularly in regards to network access.
Key telecom parameters – 2010; 2013
Sector |
2010 |
2013 (e) |
Subscribers by sector (million): |
||
Fixed broadband subscribers |
5.86 |
6.90 |
Mobile broadband |
2.8 |
4.6 |
Mobile phone |
46.9 |
54.9 |
Fixed-line telephony |
8.3 |
6.7 |
Penetration by sector: |
||
Fixed broadband |
18% |
25% |
Mobile |
123% |
137% |
Fixed-line |
24% |
20% |
(Source: BuddeComm)
Market Highlights
This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Poland. It provides further information on:
Data in this report is the latest available at the time of preparation and may not be for the current year.
Related Reports
Monitor critical insights with our AI-powered Market Intelligence Platform gathering and analyzing intelligence in real time. With AI trained to spot emerging trends and detect new strategic opportunities, our clients use TMT Intelligence to accelerate their growth.
If you want to know more about it, please see:
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
For more details, please see:
More than 4,000 customers from 140 countries utilise BuddeComm Research
Are you interested in BuddeComm's Custom Research Service?
Have the latest telecommunications industry news delivered to your inbox by subscribing to BuddeComm's weekly newsletter.