Africa - Digital Media & Broadcasting Convergence

Synopsis

Broadcasting is an integral part of Africa’s development and a means of communication over the vast areas of the continent. Improvements in broadband infrastructure and the emergence of Third Generation (3G) mobile systems are now opening the way to convergence of conventional and digital media as well as telecommunications. With far greater ownership of TV sets compared to PCs in Africa, the broadcasters’ viewers represent a huge potential customer base for Internet services as well. Interactive TV, especially the variety using mobile phone text messages (SMS), has found its way to Africa and is growing fast. The PVR was introduced in South Africa in 2005. At least nine African countries are currently trialing or planning to introduce Broadband TV and Video-on-Demand services, typically converged with voice and data services under so-called Triple-Play models.