Austria’s telecom market is dominated by the incumbent Telekom Austria and by Magenta Telekom, which was formed from the merger of T-Mobile Austria and the cableco UPC Austria in early 2019. Magenta Telekom has since been better placed to compete across all sectors. In common with operators elsewhere in Europe, those in Austria are focussed on the provision of bundled services as a measure to attract and retain customers.
There is considerable competition in the fixed-line broadband and mobile sectors. The mobile market is dominated by the three network operators 3 Austria, Magenta Telekom (formerly T-Mobile Austria) and Telekom Austria’s own unit A1. However, the market also benefits from a growing number of new entrants in the MVNO sector, which collectively have about 6.5% of the market by subscribers. The growth in the MVNO sector is partly due to regulatory concessions by which 3 Austria, as a condition of its take-over of Orange Austria, was obliged to provide a third of its network capacity to support up to 16 MVNOs.
The competitive environment has led to relatively low ARPU for operators, as well as some of the region’s lowest tariffs for consumers. The operators’ LTE networks have benefited from regulatory measures which have allowed operators to refarm existing 2G and 3G spectrum for LTE, while spectrum in the 700MHz has also been set aside for 5G services, which were launched commercially in early 2020. The regulator is planning to auction additional spectrum in a range of bands by mid-2020, in line with wider European spectrum policies.
The Austrian fixed-line broadband market is dominated by the DSL sector, while the cable broadband sector has held a steady share of connections. The fibre sector was slow to develop, and although fibre penetration remains low there is considerable vigour among operators to build out network infrastructure: Telekom Austria is in the process of extending its fibre infrastructure to additional 300,000 premises, affecting some 500 towns. Ongoing investment in the sector suggests stronger growth in coming years, and as a result the number of DSL lines is expected to fall as customers are migrated to fibre. Magenta Telekom, having acquired UPC Austria’s networks, continues to invest in DOCSIS3.1 technology, while Telekom Austria has also invested in G.fast technology to improve connectivity in areas where it has not prioritised fibre
This report presents key aspects of the Austrian telecom and ICT markets, including statistical data on the country, the fixed network services sector and telecom infrastructure. It presents an overview of recent regulatory developments affecting broadband access and mobile spectrum. The report also includes a range of subscriber forecasts to 2024.
Telekom Austria (A1), Tele2, tele.ring, Magenta Telekom (UPC Austria, T-Mobile Austria), 3 Austria, Orange Austria, Mundio, Lycamobile, Yesss!, M:Tel Austria, Hofer Telekom, Xlink.
Paul, Many thanks for your inputs yesterday. You provided a compelling different perspective to our traditional infrastructure focus and this is valuable for our future planning. I also had very favourable feedback from our participants on your involvement.
Stephen Negus, Aurecon
A selection of downloadable samples from our Annual Publications catalogue.
Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.