BuddeComm Intelligence Report - The Key Mobile Apps - Music, Video, Gaming and M-Banking


Mobile operators around the world continue to attempt to best monetize the many and varied mobile apps which are being utilized over their infrastructure. There are many sub-sectors which make up the overall global digital media entertainment market and in 2017 many of these content-rich apps are demonstrating enormous growth. This highly competitive market is flourishing on the back of improved mobile and broadband infrastructure and consumers continuing to embrace entertainment services such as gaming, social media, video streaming and music.

BuddeComm has identified four main mobile app categories which will be a key focus area for operators going forward. These include mobile music, mobile gaming, mobile video and the emerging mobile banking sector. These sectors have been selected due to the growth opportunities going forward.

This report provides insights into these key areas, including analyses, trends, case studies and global statistics.

Table of Contents

  • 1. Synopsis
  • 2. snapshot of The global mobile industry today
    • 2.1 Entertainment driving digital and mobile services
  • 3. Mobile entertainment
    • 3.1 Mobile app insights and statistics
  • 4. insights into the Key mobile apps
    • 4.1 Mobile video and streaming
    • 4.2 Online and mobile gaming
      • 4.2.1 One region stands out as a target market for mobile gaming
      • 4.2.2 Gamification
    • 4.3 Online and mobile music
    • 4.4 Mobile banking/financial services
      • 4.4.1 Mobile money in Kenya
  • 5. Related reports
  • Table 1 – Global - mobile entertainment revenue – 2011 - 2017
  • Table 2 – Global - leading app store competitors by number of apps – 2013; 2015; 2017
  • Table 3 –Mobile video traffic market share – 2016; 2021
  • Table 4 – Global mobile gaming revenue and ARPU – 2016; 2019
  • Table 5 – Global - digital music revenue – 2007 - 2016
  • Table 6 – Global – subscribers to digital music services – 2010 - 2016
  • Table 7 –Subscribers to leading digital music services – 2016
  • Table 8 – Kenya - mobile money transfer statistics – 2011 - 2016
  • Exhibit 1 – Popular mobile apps - Apple iOS - 2016
  • Exhibit 1 – LTE-B - eMBMS

Related Reports

Focus Report Profile


Digital Economy
Digital Media
Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)

Number of pages 12

Status Current

Last updated 11 Dec 2017
Update History

Lead Analyst: Kylie Wansink

Contributing Analyst:

Purchase this Report


Licence Information

Share this Report

Purchase with Confidence

As you know, I have resigned from the Labor Ministry and have decided not to re-contest the seat of Charlton at the next election – both for personal reasons.

Before leaving Parliament, I particularly wish to record my thanks to you for your generous and constructive participation in the deliberations that generated significant economic policy reforms for the Australian community. Continuous economic transformation is a key challenge that faces all Governments.

The development of sound public policy should always be contestable. Ultimately, good and equitable outcomes are not concessions to any particular interest group, but the careful balancing of interests to create the greatest possible benefit for the nation. You have contributed to that, and I sincerely thank you for it.

Greg Combet, Former Minister for Climate Change, Industry and Innovation

Special Offers

Egypt - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
US$575.00 until 28 Mar 2018
(normal price US$1,150.00)

Tunisia - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
US$375.00 until 28 Mar 2018
(normal price US$750.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.

Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.