Global - Mobile Data - SMS TV
Last updated: 2 Aug 2006 Update History
Report Status: Archived
Report Pages: 6
Analyst: Kylie Wansink
Synopsis
This report was archived in July 2006 and has not been updated. High mobile phone penetration rates and a fondness - particularly amongst young people - for sending text messages has clearly contributed significantly to the growth of a form of interaction, called SMS/TV. Broadcasters have used SMS as a channel for communicating directly with viewers to extend program/station loyalty. Those broadcasters that are building Customer Relationship Management (CRM) data bases are in a position to gather data on preferences and the marketing of programs.Related Reports
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