India’s mobile market dominates the local telecom sector with its large subscriber base and revenue numbers, as well as the huge capital investment by operators. It has continued to be a highly competitive market in which a large number of providers have been battling to increase market share.
India’s mobile market has experienced very strong growth over the last five years. Market penetration is expected to reach over 90% by 2022.
Rather than a focus only on growth in subscribers the market is shifting to value-added. The roll-out of 4G / LTE services is driving significant shift to mobile data services across the country.
Market competition is intensifying in the mobile sector. Significant market consolidation amongst the mobile operators was underway in 2017 and 2018:
There was a very significant drop in ARPU due to the entry of Jio into the mobile market. The subsequent price war has been intensifying in the mobile sector. A shake-out of the Indian mobile market is inevitable.
Mobile broadband penetration has grown strongly in India over the past few years, driven by a strong and growing mobile subscriber base. Going forward, the adoption of mobile broadband is expected to grow strongly as constraints in India around availability of network, ecosystem and affordability are addressed.
Increasing affordability of handsets along with better data supporting specifications such as carrier aggregation and enhanced resolution will further boost data consumption per subscriber.
Aircel, Bharti Airtel, Quadrant (HFCL), Idea, Reliance Communications, Reliance Jio Infocomm (RJI), Tata Teleservices, Vodafone Essar, Telewings (Uninor), Videocon, S Tel, Bharti Telenet, Reliance Infocomm, Tata Teleservices, Sistema (Shyam Telelink), Videsh Sanchar Nigam Ltd (VSNL), Bharat Sanchar Nigam Ltd (BSNL), Mahanagar Telephone Nigam Ltd (MTNL), Videocon
Number of pages 60
Last updated 11 May 2018
Analyst: Phil Harpur
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